The HMA system is a powerful and unique sales and marketing strategy that leverages existing hidden assets that you already have in your business to bring you exponential growth. It is a system, which means it works the same way every time.
Ours is the only system guaranteed to:

Increase Sales by 25% - 100% or More
Speed Up and Increase Cash Flow
Increase Profit Margins
Increase Working Capital (without borrowing)
Do all of this Without Spending More Money on Traditional Advertising!

"Businesses that follow the systems approach and create a perfectly running model have only a 4% failure rate."

Michael Gerber - The E Myth

Tom Ward Marketing will increase your sales and profits by leveraging your assets into a multi-pillar 8-step system GUARANTEED to grow YOUR business.

Many businesses make the mistake of relying only on one or two sources to generate sales. They may have a yellow page ad, run ads in trade publications or rely on location and word of mouth to generate customers. Unfortunately, if one of these pillars stops working, the business may crumble.

The HMA system builds your business on multiple pillars, creating a solid foundation and a much greater likelihood for success.

We are also unique as consultants because we do more than leave you with reports and recommendations. We implement the system for you and we get it done.

The 8 Secret Power Tools That Will Build Your Business, Free Up Your Time and
Put Money in YOUR Pocket

We Uncover your U.S.P. (Unique Selling Proposition) - This pillar is the foundation of our system, and of your business. Your U.S.P. must answer this question: Why do people buy from you? If they aren't buying from you, why should they? If you can't answer this question, your customers and staff certainly won't!

Optimize the Current Marketing for Exponential Sales - There are three ways to exponential growth:

Integrate the USP into all marketing efforts
Consistently work at increasing the the conversion rate of prospects to customers through
Sales training
Follow-up systems
Increase the value of the customer by increasing the average transaction value and the number of transactions.

The result is improved performance that brings immediate results to the bottom line.

Relationship Building - Optimize the Customer Database - It is surprising how many businesses do not know the names of the majority of their customers. When was the last time, if ever, that a restaurant or a retailer asked for your name or address? Since they don't know or ask, they are doomed to spending ever-increasing amounts of scarce capital on chasing new customers.
We set up a system for capturing and segmenting the different types of clients.

Past clients - A system to recapture them
Present clients - A system to retain them and work the back-end
Prospective clients - A system to identify, follow-up, educate them and then close the sale for their new business

Strategic Alliances - A frequently neglected hidden asset is the client base and professional networks of business or a professional. Strategic alliances allow a business to benefit from the relationships they have developed with customers, prospects and personal networks.
We will identify and locate various businesses within your customer database and seek their endorsement of your products and services to their customer base. This is a very powerful tool that results in huge sales increases for the companies involved in your alliance.

Custom Advertising - After your first four pillars are in place and working we create synergy to insure that you maximize your marketing and advertising investments.
Media advertising must be strategic and have a specific objective. Typically, that objective should be to deliver prospects and customers. Results must be measurable and tracked.

Three elements determine success:

What is the market?
What is the media?
What is the message?

Test against control measures in terms of profitability. If it is profitable, do it some more.

Community Relations - Community relations is image and results marketing. We teach you to leverage the donations you provide to groups and associations. It also involves effective publicity so that your message is promoted to the community.
Your community involvement as a sales building opportunity that takes your community involvement to its logical conclusion... Your cash register!

Direct Marketing - Effective direct marketing MUST do the same thing you would do in person, that is - SELL. It must have an offer, a deadline, a reply mechanism and must be constantly tested. This pillar includes:

Direct mail
Telemarketing
Displays
Salespeople
All tools in this pillar are direct response oriented. Every direct marketing effort needs to do the same thing you would do in person ie. SELL, it must have a reply mechanism and must be repeatedly tested.

Internet Marketing - The final pillar of the HMA system involves the question can all my business that is done off-line be done on-line? Online marketing offers businesses the opportunity to reach a world-wide audience. Many businesses online presence is simply a re-hash of their product brochure so the business misses the opportunity to sell the benefits of doing business with them.
We provide a strategic assessment of your online presence and identify potential income streams and additional ways for you to profit from an online presence.

Guaranteed Results: We guarantee all fees you pay for the implementation of the HMA system will be covered in increases or we will continue to implement it at no cost until the fees are covered. This means there is no risk to you, the business owner.